Veldblom

Veldblom is an Afrikaans artist from the Western Cape whose sound is built from the landscape around them — raw, unhurried, and deeply South African.

The name says it all: wildflower. Not cultivated, not curated — something that grows in the kind of places people don't always look.

Their debut visual, Koelboks Beloftes, was shot by Frequency Creative in Gordon's Bay — a piece of film that captures the quiet intensity behind the music before the world has had a chance to catch up.

As the first artist on the Frequency roster, Veldblom is the template for how this house works with musicians: the film comes first, the story gets told properly, and the sound is never sanded down to travel better. Music this rooted doesn't need to be translated — it needs to be found.

And the finding has started: Koelboks Beloftes has been selected for broadcast on kykNET — Veldblom's first music video on television, and the first Frequency Creative film to reach a national audience. The wildflower is about to be seen from a lot further away.